Increased competition forced operators to launch increasingly attractive online pokie-focused promotions and broaden their ranges. Major high-street bookmakers like William Hill and Ladbrokes piled in, land-based casinos launched video pokies online, and digital sportsbooks branched out into real money casino games like online roulette. Players were faced with rudimentary graphics, lag times, interruptions and a poor selection. The first online casino in NZ launched back in the mid-1990s, with a limited selection of basic video pokies and virtual table games.
